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Belkin fast-tracks recycled plastic tech for Australia

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Leading consumer electronics brand Belkin has responded to Australian enthusiasm for the company’s 72% Post-Consumer Recycled Plastics And Plastic-Free Packaging program by fast-tracking its rollout to Aussie businesses.

This week Australia became the first country to launch Belkin’s new products – made from 72% post consumer recycled plastics (PCR) and housed in 100% plastic-free packaging. Australia also leads the way in helping Belkin achieve a 56% year-on-year reduction in plastic use in packaging globally since 2019

Image Matrix Tech understands that after Belkin revealed its latest sustainability products at CES in January, Australian outlets were desperate to get their hands on them.

And now they do.

“When we think about the difference a company of our size and influence can make on the planet, moving away from using virgin plastics in our products is an obvious decision, and I’m delighted that Australia is the first to launch these milestone products. My recent trip to Australia to mark our 40th anniversary showed me the genuine passion that our team, our retail partners and our consumers have for practical but sustainable options,” said Steve Malony, CEO, Belkin. 

“I am proud to work alongside the teams that made this shared vision a reality. Their dedication to doing the right thing inspires me and together, we will continue to work towards a more sustainable future.” 

Here at Image Matrix Tech we obviously unbox a lot of technology, so we applaud any company making decisions like Belkin when it comes to sustainability.

WHAT TO LOOK FOR…

First announced at the annual Consumer Electronics Show in January this year, this deliberate and methodical decision to transition product materials to PCR takes plastic waste from consumers and repurposes it to create new products, giving new life to plastic that would be otherwise destined for landfill, and reducing its dependence on virgin plastics. It comes after more than two years of extensive product development and will initially consist of the Connect USB-C® to 4-Port USB-C Hub (AVC018), BoostCharge 30W Fast Car Charger Bundle and Standalone (CCA004) and BoostCharge Power Bank 10K (BPB011).

From an aesthetic, quality and engineering perspective, there will be little difference between existing Belkin products and Belkin PCR products. Consumers will be able to decipher the new PCR products by clear callouts on the packaging and product pages online such as:

“Made with Recycled Plastic Products” and “100% Plastic Free Packaging”. 

For this new PCR portfolio, Belkin additionally continues to explore new solutions and to conscientiously verify the science behind how Belkin can further reduce its impact on the planet while not compromising on quality. PCR material was sourced from reputable resin vendors and selected and tested by Belkin’s design assurance team.

Belkin reports a 56% year-on-year decrease in plastic use since 2019 in packaging globally, with many products now delivered in packaging using more than 90% recyclable materials. This includes Belkin’s Magnetic Face Tracking Mount, SOUNDFORM Immerse Noise Cancelling Earbuds and Belkin’s BoostCharge Pro MagSafe range.

Belkin is undertaking a wide range of initiatives across its global business to introduce a more responsible way to build its products and become fully carbon neutral by 2030, including to become 100% carbon neutral in scope 1 & 2 emissions by 2025.

·       Achieving over 65% reduction in greenhouse gas footprint since 2009 levels

·       Achieving 35% carbon neutrality in operations since 2020

·       Recycling of 26,524 tons of electrical and electronic devices, as well as 9,972 tons of packaging to reduce its carbon footprint on a much larger scale.

·       Renewable Energy Credits from a wind farm to offset 100% of its U.S. warehouse facility’s power consumption and is improving its materials sourcing and usage to ensure operations are done ethically and efficiently.

“While we take pride in our achievements and sustainability efforts over the past four decades, we’re always looking ahead, setting new goals, and reaching for higher standards. Our organisation is made up of people who want to leave the planet a better place for our children and future generations. We remain forever and authentically passionate about renewing our commitment to a circular economy and carbon neutrality and continuing our pledge to support the Paris Agreement.” said Steve Malony.

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