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What’s Pro about the iPhone 15 Pro? A Pro’s View

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Two of the new iPhone 15 models announced yesterday were described by Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, as the “the most pro line-up we have ever created.” I can comfortably say that is a true statement. I’ve used iPhones to capture content which has ended up on broadcast TV and no one even knew.

Olivia Rodrigo’s anthemic music video for “get him back!” shot entirely on the new iPhone 15 Pro using features like Pro Res 4K Log and USB-C external drive compatibility.

Used correctly, the iPhone can legitimately be used as part of a professional video production kit. It starts with understanding what Apple engineers have built into the phone. Once you know its capabilities, you will be rewarded. Let’s take a closer look at what the iPhone 15 Pro and iPhone 15 Pro Max have to offer professionals and semi-professionals.

Apple’s Greg Joswiak reveals USB-C/USB 3 on iPhone 15 Pro.

USB-C

The long-awaited removal of the Lightning Port for the all-unifying USB-C interface is about more than just compatibility when it comes to the ‘Pro’ in iPhone Pro. The last few iPhone Pro models have been able to record incredibly high quality video in ProRes formats internally but getting that content off the phone was an issue. Now, large video files with high bitrate can be transferred at high speed thanks the USB-C/USB 3 connector. This configuration is up to 20x faster than USB 2 and requires a USB 3 cable with 10Gb/s capability. This vastly improved I/O makes professional workflow possible, where it really wasn’t before. It’s important to note that the base model iPhone 15 is only USB-C/USB 2.

Obviously, the ideal production solution is to record direct to an external USB drive and the great news is the iPhone 15 Pro can do just that. Previously, if you wanted to record a lot of ProRes on the latest iPhone Pro models you had to spend a lot more more money for onboard memory. I was constantly deleting files even with 1TB of storage. On Apple’s spec page for the iPhone 15 Pro it says “ProRes video recording up to 4K at 60 fps with external recording.” So the USB-C change is much more than cable simplification, it’s making the ‘Pro’ actually meaningful in the iPhone 15 Pro.

iPhone 15 Pro tethered to Mac running Capture One.

Photography also benefits from the increased output speeds via USB-C/USB 3. The iPhone 15 Pro can be tethered to a Mac running CAPTURE ONE to share 48MP Apple ProRAW images. Just like a proper studio shoot.

RECORDING FORMATS

ProRes video recording up to 4K at 60 fps with external recording.

The inclusion of Log profile recording natively is another nod to pros. While other apps like Filmic Pro have a Log option – this is the real deal from Apple. With Log encoding, the iPhone 15 Pro will be the first smartphone to support ACES (Academy Color Encoding System). This is a global standard for film production and another reason to endorse the iPhone 15 Pro as a true Pro camera. Add this to HDR video recording with Dolby Vision up to 4K at 60-fps and you have a handheld device with impressive filmmaking credentials.

ACES (Academy Color Encoding System).
  • 4K video recording at 24 fps, 25 fps, 30 fps or 60 fps
  • 1080p HD video recording at 25 fps, 30 fps or 60 fps
  • 720p HD video recording at 30 fps
  • Cinematic mode up to 4K HDR at 30 fps
  • Action mode up to 2.8K at 60 fps
  • HDR video recording with Dolby Vision up to 4K at 60 fps
  • ProRes video recording up to 4K at 60 fps with external recording
  • Log video recording
  • Academy Color Encoding System
  • Macro video recording, including slow motion and time‑lapse
  • Slow‑motion video support for 1080p at 120 fps or 240 fps
  • Time‑lapse video with stabilisation
  • Night mode Time‑lapse
  • QuickTake video
  • Second‑generation sensor‑shift optical image stabilisation for video (Main)
  • 3D sensor-shift optical image stabilisation and autofocus for video (Telephoto)
  • Digital zoom up to 9x (iPhone 15 Pro) and 15x (iPhone 15 Pro Max)
  • Audio zoom
  • True Tone flash
  • Cinematic video stabilisation (4K, 1080p and 720p)
  • Continuous autofocus video
  • Take 8MP still photos while recording 4K video
  • Playback zoom
  • Video formats recorded: HEVC, H.264 and ProRes
  • Stereo recording

INSANE LENS TECHNOLOGY

iPhone 15 Pro Max has an optical zoom range of 10x.

This is one of the few areas where it’s beneficial to opt for the 6.7″ iPhone Pro Max over the 6.1″ iPhone 15 Pro. Due to its larger size the Max can house an optical zoom range of 10x. From macro to 120mm, the Pro Max offers amazing flexibility when considering focal lengths for each scene. The 120mm lens is made possible by’ tetraprism’ design that reflects light fours times before hitting the sensor. This overcomes the need for a long periscope design that many other phone manufacturers use.

The 120mm lens is made possible by tetraprism design that reflects light fours times before hitting the sensor.

Apple has managed to make the lens ‘longer’ without taking up extra space in the phone. I’m not sure what the limitations are but I was hoping for a 10x telephoto lens which is found on Samsung’s S23 Ultra. Combine this with new stabilisation technology and you have enough lenses for any production. Like any large professional camera, if you give the iPhone good light, it will repay you with great images.

Phone 15 Pro Max

  • Pro camera system
  • 48MP Main: 24 mm, ƒ/1.78 aperture, second‑generation sensor‑shift optical image stabilisation, 100 per cent Focus Pixels, support for super‑high‑resolution photos (24MP and 48MP)
  • 12MP Ultra Wide: 13 mm, ƒ/2.2 aperture and 120° field of view, 100 per cent Focus Pixels
  • 12MP 2x Telephoto (enabled by quad‑pixel sensor): 48 mm, ƒ/1.78 aperture, second‑generation sensor‑shift optical image stabilisation, 100 per cent Focus Pixels
  • 12MP 5x Telephoto: 120 mm, ƒ/2.8 aperture, 3D sensor‑shift optical image stabilisation and autofocus, tetraprism design
  • 5x optical zoom in, 2x optical zoom out; 10x optical zoom range
  • Digital zoom up to 25x
The iPhone 15 Pro Max offers 120mm optical reach.

iPhone 15 Pro

  • Pro camera system
  • 48MP Main: 24 mm, ƒ/1.78 aperture, second‑generation sensor‑shift optical image stabilisation, 100 per cent Focus Pixels, support for super‑high‑resolution photos (24MP and 48MP)
  • 12MP Ultra Wide: 13 mm, ƒ/2.2 aperture and 120° field of view, 100 per cent Focus Pixels
  • 12MP 2x Telephoto (enabled by quad‑pixel sensor): 48 mm, ƒ/1.78 aperture, second‑generation sensor‑shift optical image stabilisation, 100 per cent Focus Pixels
  • 12MP 3x Telephoto: 77 mm, ƒ/2.8 aperture, optical image stabilisation
  • 3x optical zoom in, 2x optical zoom out; 6x optical zoom range
  • Digital zoom up to 15x

DISPLAY

The iPhone easily has the most reliable display out of all smartphones. The iPhone 15 Pro models have Super Retina XDR OLED screens, with ProMotion technology and Always-On display.

iPhone 15 Pro OLED Display.

SCREEN FEATURES

  • Dynamic Island
  • Always-On display
  • ProMotion technology with adaptive refresh rates up to 120Hz
  • HDR display
  • True Tone
  • Wide colour (P3)
  • Haptic Touch
  • 2,000,000:1 contrast ratio (typical)
  • 1,000 nits max brightness (typical); 1,600 nits peak brightness (HDR); 2,000 nits peak brightness (outdoor)
  • Fingerprint-resistant oleophobic coating

FUTURE PROOFING

Apple Vision Pro.

If there’s even an outside chance you’ll end up buying Apple’s Vision Pro headset, you should be shooting immersive video as soon as you get an iPhone 15 Pro.

iPhone 15 Pro can shoot spatial video.

By using the Ultra Wide and Main cameras together you’ll be able capture spatial videos. When Apple Vision Pro ships, you’ll be able to experience videos in a 3D environment.

Viewing immersive content of Apple Vision Pro.

So by the time it becomes available you should have plenty of your own content to watch.

UNDER THE BONNET

On the surface, yearly phone updates may not appear to offer much in the way of change. But if you look at what’s under the bonnet, you’ll see dozens of reasons why the latest model is far better than its predecessor. The iPhone 15 Pro and iPhone 15 Pro Max are powered by the A17 Pro, the industry’s first 3-nanometre chip.

A17 PRO 3-nanometre chip.

The new CPU is up to 10 per cent faster with microarchitectural and design improvements, and the Neural Engine is now up to 2x faster, powering features like autocorrect and Personal Voice in iOS 17. The pro-class GPU is up to 20 per cent faster and unlocks entirely new experiences, featuring a new 6-core design that increases peak performance and energy efficiency. Now with hardware-accelerated ray tracing — which is 4x faster than software-based ray tracing — iPhone 15 Pro offers smoother graphics, as well as more immersive AR applications and gaming experiences. iPhone 15 Pro brings true-to-life gaming to the palm of users’ hands with console titles never before seen on a smartphone, like Resident Evil Village, Resident Evil 4, Death Stranding, and Assassin’s Creed Mirage.

A17 Pro includes a dedicated AV1 decoder, enabling more efficient, high-quality video experiences for streaming services. Additionally, a new USB controller enables USB 3 speeds on iPhone for the first time, now supporting much higher transfer speeds and video output up to 4K at 60-fps HDR.

BACKUP

Shooting a lot of video means having a backup solution. So beginning 19th September, iCloud+ will offer two new plans. 6TB for A$44.99 per month and 12TB for A$89.99 per month.

NEW BODY

The iPhone 15 Pro and iPhone 15 Pro Max have a new lightweight titanium design.

If you’re shooting with an iPhone to any great level of skill, you’ll probably have it in a cage and seriously rigged-out. Underneath all that you’ll have an iPhone with a new lightweight titanium design — a first for iPhone. This not only makes the phone strong, it’s lighter. The Pro line-up combines the strength of titanium with tough back glass and Ceramic Shield on the front. Using an industry-first thermo-mechanical process, the titanium bands encase a new substructure made from 100 per cent recycled aluminium, bonding these two metals through solid-state diffusion. The aluminium frame helps with thermal dissipation and allows the back glass to be easily replaced.

MUTE SWITCH REPLACED

The iPhone 15 Pro now has an all-new Action button.

I’m surprised the ring/silent switch on the top left edge survived a long as it did – at least on these models. Although convenient, the switch took up a lot of space to do one simple job. The iPhone 15 Pro now has an all-new Action button where the mute switch used to be. The new button gives additional options so users can choose between quickly accessing the camera or flashlight; activating Voice Memos, Focus modes, Translate, and accessibility features like Magnifier; or using Shortcuts for more options. A press-and-hold gesture with fine-tuned haptic feedback and visual cues in the Dynamic Island ensure the new button launches the intended action.

WIRELESS POWERHOUSE

Both models feature the second-generation Ultra Wideband chip, enabling two iPhone devices with this chip to connect at three times the range as before. This opens up a new way to use Precision Finding for Find My friends, so iPhone 15 users can share their location and find each other, even in crowds. Precision Finding is built with the same privacy protections that users have come to trust in Find My.

iPhone 15 Pro and iPhone 15 Pro Max now support Wi-Fi 6E for greater wireless performance, including up to 2x faster speeds, and introduces the first Thread-enabled smartphones, opening up future opportunities for Home app integrations.

BIGGER IS BETTER

While both units support MagSafe and future Qi2 wireless charging the Pro Max will give you longer battery life. This has been the case since the Max existed.

iPhone Pro Max Power and Battery

Video playback
Up to 29 hours

Video playback (streamed)
Up to 25 hours

Audio playback
Up to 95 hours

iPhone Pro Power and Battery

Video playback
Up to 23 hours

Video playback (streamed)
Up to 20 hours

Audio playback
Up to 75 hours

They share:

  • Built‑in rechargeable lithium‑ion battery
  • MagSafe wireless charging up to 15W
  • Qi wireless charging up to 7.5W
  • Fast-charge–capable: Up to 50% charge in around 30 minutes with a 20W adapter or higher.

Unless you require the smaller form factor, the iPhone 15 Pro Max is absolutely the way to go for production.

THE OTHER STUFF

Improved audio quality on phone calls, including those made on FaceTime or third-party apps. Sound quality gets even better when users select Voice Isolation, so conversations come through loud and clear, even if they are somewhere noisy.

eSIM with support from more than 295 carriers. When travelling the world, users can stay connected through affordable international roaming plans from their existing carrier, or purchase prepaid eSIM plans in over 50 countries and regions, including Australia, Italy, Thailand, and more.

Safety

The iPhone 15 line-up offers critical safety capabilities to provide assistance when it matters most, including Crash Detection  and Emergency SOS via satellite. Satellite is currently available in 14 countries, including Australia and New Zealand. Spain and Switzerland will be added later this month.

PRICING AND AVAILABILITY

iPhone 15 Pro and iPhone 15 Pro Max will be available to pre-order 10:00p.m AEST Friday, 15 September, with availability beginning Friday, 22 September.

iPhone 15 Pro starts at RRP A$1849, available in 128GB, 256GB, 512GB, and 1TB storage capacities.

iPhone 15 Pro Max starts at RRP A $2,199, available in 256GB, 512GB, and 1TB storage capacities.

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Apple

WWDC 2024: Canon and Blackmagic Design to Help Push Apple Vision Pro Sales

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Content is king and that’s why Apple needs Canon and Blackmagic Design cameras to capture high quality spatial and immersive video to wow potential buyers of Vision Pro headsets. We’ve been able to shoot Vision Pro spatial video for some time on the iPhone but soon professionals and expert amateurs will be able to capture better quality images, specifically for Apple’s premium device.

At WWDC Apple announced that Vision Pro will soon be selling in Australia, China, Hong Kong, Japan, Singapore, Canada, France, Germany, and the U.K. More markets means more content.

At a RRP of A$5,999, the Vision Pro needs to blow you away. Fortunately there will be more ways to gather stunning content thanks to Canon and Blackmagic Design. One for the enthusiasts and the other for pros only.

CANON RF-S7.8mm F4 STM DUAL lens for EOS R7

The lens shown by Apple in its keynote is the Canon RF-S7.8mm F4 STM DUAL lens for its popular APS-C R7 camera. It’s under development specifically for Apple Vision Pro spatial content. The new DUAL lens will be available between September and December this year.

The RF-S7.8mm F4 STM DUAL lens features a field angle that is similar to a person’s field of view and it’s equipped with a high-speed autofocus mechanism.

If you can’t wait for the Apple specific lens then try the one below.

CANON RF-S 3.9mm F3.5 STM DUAL FISHEYE

The lens above is the (soon-to-be-released) RF-S 3.9mm F3.5 STM DUAL FISHEYE. It’s an APS-C (VR) lens and joins the RF 5.2mm F2.8L DUAL FISHEYE in the EOS mirrorless lineup.  

The lens will only be compatible with the EOS R7 camera at launch. The recording angle is 144-degrees but it results in a natural, forward-facing view of the world. It’s also the first 3D lens with Autofocus (AF) from Canon, with a One Shot Autofocus (AF). This helps a lot. You’ll also find a rear mounted filter holder for both screw-on and gelatin filters.  

The RF-S 3.9mm F3.5 STM DUAL FISHEYE is priced at A$1,999 RRP and should be available late June.

I’ve shot immersive 180 degree videos with Canon’s super-fast dual fisheye lens and although impressive, I really didn’t have anywhere to show them off. Although I tried my best in the Sky News segment below.

The Canon RF 5.2mm f/2.8L Dual Fisheye lens was the world’s first lens for digital interchangeable lens cameras enabling 180° VR shooting to a single sensor. Using a Canon R5 you could record 8K 30p. Resolution is extremely important when it comes to video on VR/AR headsets. The higher the better.

Apple Vision Pro’s ultra-high-resolution display system uses micro-OLED technology to squeeze 23 million pixels into two displays. Each one is the size of a postage stamp, delivering more pixels than a 4K TV to each eye.

That’s where Blackmagic Design’s URSA Cine Immersive camera system is set to reach new standards in immersive video quality on the Apple Vision Pro.

BLACKMAGIC URSA CINE IMMERSIVE

“We are thrilled to announce the first-ever commercial camera system and post-production software that supports Apple Immersive Video, giving professional filmmakers the tools to create remarkable stories with this powerful new format pioneered by Apple,” said Grant Petty, Blackmagic Design CEO.

“Built on the new URSA Cine platform, URSA Cine Immersive features a fixed, custom, stereoscopic 3D lens system with dual 8K image sensors that can capture 16 stops of dynamic range.”

Blackmagic URSA Cine Immersive uses a fixed, custom lens system pre-installed on the body, which is designed specifically for Apple Immersive Video. The sensor delivers a jaw-dropping 8160 x 7200 resolution per eye with pixel level synchronisation.

The custom lens system is designed specifically for URSA Cine’s large format image sensor with extremely accurate positional data that’s read and stored at time of manufacturing. This immersive lens data — which is mapped, calibrated and stored per eye — then travels through post production in the Blackmagic RAW file itself.

Cinematographers can shoot 90fps stereoscopic 3D immersive cinema content to a single file.

The camera comes with 8TB of high performance network storage built in. It records directly to the included Blackmagic Media Module, and can be synced to Blackmagic Cloud and DaVinci Resolve media bins in real time. This gives over 2 hours of Blackmagic RAW in 8K stereoscopic 3D immersive.

DaVinci Resolve with Apple Immersive video support for Apple Vision Pro will be released later this year. Blackmagic customers will be able to edit Apple Immersive Video shot on the URSA Cine Immersive camera. A new immersive video viewer will let editors pan, tilt and roll clips for viewing on 2D monitors or on Apple Vision Pro for an even more immersive editing experience.

Transitions rendered by Apple Vision Pro will also be able to be bypassed using FCP XML metadata, giving editors clean master files. Export presets will enable quick output into a package which can be viewed directly on Apple Vision Pro.

Blackmagic URSA Cine Immersive Features

  • Dual custom lens system for shooting Apple Immersive Video for Apple Vision Pro.
  • 8K stereoscopic 3D immersive image capture.
  • 8160 x 7200 resolution per eye with pixel level synchronisation.
  • Massive 16 stops of dynamic range.
  • Lightweight, robust camera body with industry standard connections.
  • Generation 5 Colour Science with new film curve.
  • Dual 90 fps capture to a single Blackmagic RAW file.
  • Includes high performance Blackmagic Media Module 8TB for recording.
  • High speed Wi-Fi, 10G Ethernet or mobile data for network connections.
  • Optional Blackmagic URSA Cine EVF.
  • Includes DaVinci Resolve Studio for post production.

DaVinci Resolve Immersive Features

  • Support for monitoring on Apple Vision Pro from the DaVinci Resolve timeline.
  • Ability to edit Blackmagic RAW Immersive video shot on Blackmagic URSA Cine Immersive.
  • Immersive video viewer for pan, tilt and roll.
  • Automatic recognition of Apple Immersive Video (left and right eye) for dual file stereo immersive content.
  • Option to bypass transitions rendered by Apple Vision Pro.
  • Export and deliver native files for viewing on Apple Vision Pro.

Availability and Price

Blackmagic URSA Cine Immersive and the update to DaVinci Resolve will be available later this year.

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AI

WWDC 2024: Apple Intelligence

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Apple’s Worldwide Developers Conference (WWDC) is underway in California and yes, AI is the feature item. ChatGPT is part of the package but not all of it. Apple has been using a types of AI to perform tasks like photography for some time but now the tech giant is all in with generative AI.

AI NOW MEANS

“APPLE INTELLIGENCE”

Apple Intelligence will be available later this year when integrated into iOS 18, iPadOS 18, and macOS Sequoia. Private Cloud Compute adds computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers.

“Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence,” said Apple CEO Tim Cook.

SIRI

Siri gets a badly needed overhaul thanks to Apple Intelligence. One of the main issues with Siri has been the lack of integration with the iPhone’s features and lack of understanding of context. That’s all changing with AI. We can look forward to more intelligent language capabilities, plus more natural and more effective communication.

If you hesitate or stumble, Siri can follow your conversation while maintaining context from one request to the next. Impressively, users can type to Siri, and switch between text and voice – nice. It can even give tech support by answering questions about how to do something on the iPhone or iPad.

Siri also looks different. It will light up around the display edges when active, giving a clear indication that it is listening.

Siri will be much more useful thanks to AI. If a friend texts a user their new address in Messages, the receiver can say, “Add this address to his contact card.” Siri will work across apps too.

I often run into trouble trying to play a podcast via Siri I’ve been listening to since 2006. Now I can say things like, “Play that podcast that Mick recommended,” and Siri will locate and play the episode, without the user having to remember whether it was mentioned in a text or an email. Or, “When is Mum’s flight landing?” and Siri will find the flight details and cross-reference them with real-time flight tracking to give an arrival time.

If Siri delivers on all these changes in real life, while I’m driving my car, I’ll be doing cartwheels to celebrate.

CHATGPT

Later this year ChatGPT access will be integrated into iOS 18, iPadOS 18, and macOS Sequoia but Apple’s put a deliberate roadblock in place. Users will be asked before any questions are sent to ChatGPT, along with any documents or photos, and Siri then presents the answer directly.

Privacy protections when using ChatGPT include the obscuring of IP addresses and OpenAI won’t store requests. ChatGPT’s data-use policies will apply when users connect their account. Apple users can access it for free without creating an account, and ChatGPT subscribers can connect their accounts and access paid features right from these experiences.

ChatGPT will be accessible from Apple’s Writing Tools ecosystem and through Compose, users can also access ChatGPT image tools.

PRIVACY

Apple has always been big on privacy. Sometimes it’s held the company back while others have made profitable use of our previous personal data. To make AI work on a device it needs to get to know us. Know our habits and preferences.

This requires trust.

On-device processing is a big part of that for Apple and the iPhone for example is a very secure device to run AI. To run more complex requests that require more processing power, Private Cloud Compute extends the privacy and security of Apple devices into the cloud to unlock even more intelligence.

With Private Cloud Compute, Apple Intelligence can flex and scale its computational capacity and draw on larger, server-based models for more complex requests. These models run on servers powered by Apple silicon, so that only data relevant to the user’s task is processed on Apple servers, but never stored or made accessible to Apple.

PHOTOS

You’ll be able to search through your photo library using natural language. Using Apple Intelligence anyone can search for “Dick surfing in a red shirt,” or “Jessie with ink on her face.”

A really handy feature will be searching within videos. You’ll be able to find specific moments without having to scroll through hundreds of minutes of video.

Just like Android AI devices, iOS users can use the new Clean Up tool to identify and remove distracting objects in the background.

Memories allows users to create a story by just typing a description. Apple Intelligence will choose the photos and videos, create a storyline and arrange them into a movie. AI will offer song suggestions to match from Apple Music.

During this process all photos and videos are kept private on device.

WRITING

Users can rewrite, proofread, and summarise text they write, including Mail, Notes, Pages, and third-party apps. AI will allow users to choose from different versions of their written content.

MAIL

In Mail there’s a new Priority Messages section at the top of the inbox. Instead of previewing the first few lines of each email, users can see summaries without needing to open a message. When it comes to long threads, key details can be selected and Smart Reply gives suggestions for a quick response, while AI identifies questions in an email.

NOTIFICATIONS

Priority Notifications appear at the top of the stack to show what’s most important. Summaries help users scan long or stacked notifications to show key details right on the Lock Screen. To stop notifications from being a distraction – Reduce Interruptions – will only show notifications that might need immediate action, like an urgent medical call.

TRANSCRIPTION

In the Notes and Phone apps, users can now record, transcribe, and summarise audio. When a recording is initiated while on a call, participants are automatically notified, and once the call ends, Apple Intelligence generates a summary to help recall key points.

IMAGE PLAYGROUND

Image Playground allows users to create images in three styles: Animation, Illustration, or Sketch. It’s a dedicated app which also operates within apps like Messages. In Notes, users can access Image Playground through the new Image Wand in the Apple Pencil tool palette. You will also find it in Keynote, Freeform, and Pages plus third-party apps.

GENMOJI

Something I’ve always wanted to do on the fly is create my own emoji. Now we can. Users can create an original ‘Genmoji’ just by typing a description or based on their photos of friends and family. As with emojis, Genmoji can be added inline to messages, or shared as a sticker or reaction in a Tapback.

AVAILABILITY

Apple Intelligence is free for Apple device users, and will be available in beta as part of iOS 18iPadOS 18, and macOS Sequoia later this year in U.S. English.

Some features, software platforms, and additional languages will arrive next year. Apple Intelligence will be available on iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with Siri and device language set to U.S. English.

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Apple

New iPad Pro Just Jumped the Queue with M4 Chip

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We knew the iPad Pro was going to get a processor bump, but this is ridiculous. Apple has given the new iPad Pro the M4 chip, making it the most advanced device in the company’s lineup. Sounds crazy but it’s true.

The second-generation 3-nanometer M4 features a new display engine to drive a radical new OLED display. More on that in a moment. The new CPU has up to 10 cores, while the new 10-core GPU builds on the M3 by bringing Dynamic Caching, hardware-accelerated ray tracing, and hardware-accelerated mesh shading to iPad for the first time.

The M4 has Apple’s fastest Neural Engine ever, capable of up to 38 trillion operations per second. Apple says that’s faster than the neural processing unit of any AI PC today.

“The new iPad Pro with M4 is a great example of how building best-in-class custom silicon enables breakthrough products,” said Johny Srouji, Apple’s senior vice president of Hardware Technologies.

“The power-efficient performance of M4, along with its new display engine, makes the thin design and game-changing display of iPad Pro possible, while fundamental improvements to the CPU, GPU, Neural Engine, and memory system make M4 extremely well suited for the latest applications leveraging AI. Altogether, this new chip makes iPad Pro the most powerful device of its kind.”

Despite all this horsepower, the new iPad Pro is the thinnest product Apple has ever made with the 13-inch model just 5.1mm thin while the 11-inch model is just 5.3mm thin.

Now to the display. Apple calls it the Ultra Retina XDR display.

It features tandem OLED technology that uses two OLED panels, combining the light from both to provide extra brightness. The new iPad Pro supports 1000 nits of full-screen brightness for SDR and HDR content, and 1600 nits peak for HDR. Tandem OLED technology enables sub-millisecond control over the colour and luminance of each pixel.

Apple says highlights appear brighter and there’s more detail in shadows. A new nano-texture glass option is now available to cut down on glare.

The tandem OLED technology is very interesting. It’s also available on both pro models.

Apple’s also updated the cameras on the new iPad Pro. The 12MP back camera has improved colour capture, improved textures, and detail in low light. It also now features a new adaptive True Tone flash that improves document scanning.

The front TrueDepth camera system moves to the landscape location. The Ultra Wide 12MP camera with Center Stage improves video conferencing in landscape orientation.

iPad Pro supports Thunderbolt 3 and USB 4, giving up to 40Gb/s connectivity. Thunderbolt supports external displays like the Pro Display XDR at 6K and external storage.

iPad Pro supports Wi-Fi 6E connection and there’s a new Apple Pencil Pro.

But one of the really interesting accouncements was about software. Final Cut Pro for iPad 2, will be released soon and it promises a lot. Live Multicam is a new feature that allows your iPad to view and control up to four connected iPhone and iPad devices wirelessly.

Backing up Live Multicam is a new capture app for iPad and iPhone. Final Cut Camera gives users control over options like white balance, ISO, and shutter speed, along with monitoring tools like overexposure indicators and focus peaking. Final Cut Camera works as a standalone capture app or with Live Multicam. Final Cut Pro for iPad 2 also allows users to create or open projects from external storage.

I’ve become a regular user of Blackmagic Camera App, but it’s great Apple is bringing us a native app with ‘professional’ controls but please note, it’s not free.

In fact if you watch the keynote, in the end credits you’ll notice that Apple again shot the whole event on iPhone and edited it on iPad. Another big production statement from Apple.

Logic Pro for iPad 2 is available on 14 May.

We’ll have more coverage from today’s keynote shortly on Image Matrix Tech and Sky News Australia Weekend Edition this Sunday.

Pricing and Availability

  • Customers can order the new iPad Pro with M4 starting today, 8 May, at apple.com/au/store, and in the Apple Store app in 29 countries and regions, including Australia, with availability in stores beginning Wednesday 15 May.
  • The new 11-inch and 13-inch iPad Pro will be available in silver and space black finishes in 256GB, 512GB, 1TB, and 2TB configurations.
  • The 11-inch iPad Pro starts at RRP A$1,699 inc. GST for the Wi-Fi model, and RRP A$2,049 inc. GST for the Wi-Fi + Cellular model. The 13-inch iPad Pro starts at RRP A$2,199 inc. GST for the Wi-Fi model, and RRP A$2,549 inc. GST for the Wi-Fi + Cellular model. Additional technical specifications, including nano-texture glass options, are available at apple.com/au/store.
  • For education, the new 11-inch iPad Pro is available for RRP A$1,529 inc. GST  and the 13-inch iPad Pro is RRP A$2,029 inc. GST. Education pricing is available to current and newly accepted university students and their parents, as well as faculty, staff, and home-school teachers of all levels. For more information, visit apple.com/au-hed/shop.
  • The new Apple Pencil Pro is compatible with the new iPad Pro. It is available for RRP A$219 inc. GST. For education, Apple Pencil Pro is available for RRP A$199 inc. GST.
  • Apple Pencil (USB-C) is compatible with the new iPad Pro. It is available for RRP A$139 inc. GST and RRP A$119 inc. GST for education.
  • The new Magic Keyboard is compatible with the new iPad Pro. It is available in black and white finishes. The new 11-inch Magic Keyboard is available for RRP A$499 inc. GST and the new 13-inch Magic Keyboard is available for RRP A$579 inc. GST, with layouts for over 30 languages. For education, the 11-inch Magic Keyboard is available for RRP A$469 inc. GST and the 13-inch Magic Keyboard is available for RRP A$549 inc. GST.
  • The new Smart Folio is available for RRP A$129 inc. GST in black, white, and denim finishes for the new 11-inch iPad Pro and RRP A$159 inc. GST for the new 13-inch iPad Pro.
  • Logic Pro for iPad 2 is available on 14 May as a free update for existing users, and for new users, it is available on the App Store for RRP A$7.99 inc. GST per month, or RRP A$59 inc. GST per year, with a one-month free trial. Logic Pro for iPad 2 requires iPadOS 17.4 or later. For more information, visit apple.com/au/logic-pro-for-ipad.
  • Final Cut Pro for iPad 2 is coming soon to the App Store for RRP A$7.99 inc. GST per month, or RRP A$59 inc. GST per year, with a one-month free trial.
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